Esports Youth Development Nationwide April 27, 2020

April 27, 2020

The Positive Coaching Alliance (PCA) and Cloud9 are thrilled to today announce an exciting new partnership dedicated to growing esports for youth on a national level.


With growth in esports continuing to accelerate at an incredible rate, the need for qualified coaches is stronger than ever, especially with youth. By combining PCA’s proven research-based methodology and resources with Cloud9’s commitment to youth development through the Training Grounds program, Training Grounds is better able to deliver a positive all-around educational esports experience for all of its players.

PCA and Cloud9 began cultivating these positive environments for esports at the beginning 2021, with the help of Positive Coaching Alliance workshops. Together, PCA and Cloud9 committed to certifying coaches through a joint program of PCA and Cloud9 material, which featured custom scenarios, language, and awareness of the esports experience. We look forward to generating these same efforts on a nationwide scale.

We are also excited to announce that Cloud9 CEO and Co-Founder, Jack Etienne, will join PCA’s world-class National Advisory Board alongside a number of other renowned sports leaders. Alongside his wealth of esports knowledge, Jack will help increase awareness and shed light on how esports can best be utilized to create a positive sports culture and environment for youth.

Thanks to this partnership, esports and youth communities will soon have access to curated content, esports-specific resources, live webinars, and a merging of both PCA and Cloud9 principles that will make esports more accessible for coaches, parents, and athletes alike.

Jack Etienne, Cloud9 CEO and Co-Founder:

“I’ve been very fortunate to have a chance to see firsthand time and time again what an amazing force for good esports can be. Bringing these experiences to the future generations of esports has been a passion project of mine for some time, and teaming up with PCA is an incredible next step in truly making esports an opportunity for everyone.”

Jeff Collett, Camp Director at Cloud9 Training Grounds:

“Our partnership with the PCA is a symbol of our aligned interests to provide a space where young people can come together and excel at their craft. Training Grounds is determined to not just provide top of the line access to coaches and professional players, but most importantly to teach our players to be excellent at what they do.

While esports requires a different type of physical engagement than traditional sports, it is clear our work with the PCA guides us in developing great leaders, teammates, and work ethic.”

Jason Sacks, PCA Executive Vice President:

“With PCA’s background in creating a positive youth development experience for all kids through research-based training and resources, and Cloud9’s history of building a culture for esports success, we will work together and leverage the strengths of both organizations to highlight the positive impact of esports.

This partnership will help us achieve our organizational objectives to ensure we are providing a safe, inclusive culture for youth, that molds character and prepares them for competition and for life.”


Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. This includes Cloud9 Training Grounds, the premier esports youth development program in North America.

At this time, Cloud9 fields professional teams in Chess, Counter-Strike: Global Offensive, Fortnite, Halo, Hearthstone, League of Legends, Overwatch, PUBG: Mobile, Rainbow Six Siege, Super Smash Bros. Melee, Teamfight Tactics, VALORANT, and World of Warcraft.


As a catalyst for a positive youth sports culture, Positive Coaching Alliance provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at all in a youth sports organization or school:

PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character, and prepares them for competition and life. In more than two decades of work, PCA expanded from a small local nonprofit to a strong, nationwide organization that provides programming in all 50 states, reaching thousands of organizations around the country and positively impacting millions of youth athletes every year. PCA has now partnered with roughly 3,500 schools and youth sports organizations nationwide to deliver more than 20,000 live group workshops, reaching over 20 million youth.

For more information on this partnership, please visit here.

For more information on PCA, please visit

For more information on the Training Grounds coaching program, including information on how to become TG-certified, please visit